Selected work

The ideas, businesses and systems behind the work.

A selection of projects spanning venture building, commercial growth, executive strategy, investor relations and AI-enabled operations.Different industries and stages of growth, but a consistent approach: understand the problem, work out what matters and take ownership of making progress.Each story distinguishes what I personally contributed from the outcomes achieved by the wider team.

Founding · Product · Go-to-Market

What it means to be the one building it.

I co-founded Turnout, a sports and wellness community platform connecting clubs and members. From the initial concept through company formation and product testing, I’ve led commercial strategy, product and UX direction, monetisation and go-to-market.

The CoS OS Investor Relations Desk for a fictional company raising an £8m Series A: indicative interest, soft commitments, legally committed and funds received shown separately, a capital ladder against the target, and investor conversion by stage.

AI · Product · Business Operations

Building the Chief of Staff system I wanted to use.

I built CoS OS to bring strategy, project delivery, commercial pipeline management and investor relations into one AI-enabled operating workspace. Rather than creating another dashboard, I wanted to connect the information executives rely on with the decisions and actions that follow.

Zero-to-One Growth · Go-to-Market

Finding the market before there’s a playbook.

Working alongside a technical founding team at a seed-stage AI venture, I helped turn an emerging technology proposition into an actionable go-to-market strategy, progressing six businesses to pilot stage.

Commercial Strategy · Executive Operations

Making strategy executable.

Working directly with the Group Chief Commercial Officer of a major wealth management business, I developed an organic growth strategy adopted by the Executive Committee and established the governance and operating rhythm to turn leadership priorities into coordinated delivery.

Founder Support · Strategic Operations

Building the infrastructure behind strategic decisions.

Working alongside the Principal of Circus Capital, I provide strategic and operational support across business priorities, stakeholder communications, research and internal execution.

Finance · Transactions · Executive Reporting

The commercial discipline behind growth.

Before moving further into commercial strategy and founder-led businesses, I developed a financial and operational foundation across a FTSE 250 insurer, a venture-backed SaaS company and an investment management business. That experience shaped how I assess commercial opportunities, understand business performance and support executive decisions.